As a host, you’re always looking for ways to stand out from the crowd. One trend that’s been gaining traction in the short-term rental market is theming your Airbnb for specific holidays or events. It’s an idea that appeals to guests seeking unique and memorable experiences, but before diving in, let’s explore the pros, cons, and considerations of going the extra mile with event-specific theming.
Why Theme Your Airbnb?
- Increased Bookings and Visibility Themed properties offer something different from the usual holiday homes, making them instantly shareable on social media. The buzz around a well-executed themed Airbnb can lead to increased bookings, especially around busy holiday seasons or notable events. Take the example of a recent promotion where an ‘80s Icons House was made available on Airbnb for just £5 a night. With bright, nostalgic décor and interactive experiences, this property caught the attention of both nostalgic travellers and media outlets alike. Guests are drawn to the novelty, making themed properties stand out in the crowded marketplace.
- Creating Unique Guest Experiences Travellers today crave experiences over standard stays. Themed Airbnbs, whether centred around Halloween, Christmas, or a special event like a local festival, immerse guests in a tailored atmosphere that complements their visit. You can infuse your space with seasonal decorations, themed activities, or interactive features. A themed property could encourage guests to celebrate holidays in a new way, creating memories they’ll want to share – which often leads to glowing reviews and repeat customers.
- Opportunity to Charge Premium Rates If executed well, themed Airbnbs can justify higher nightly rates. Guests may be willing to pay more for a property that enhances their holiday or event experience. For instance, a home fully decorated for Christmas with a fireplace, twinkling lights, and even a Christmas tree can offer a cosy, festive atmosphere that guests are willing to spend more for, compared to a standard property.
Challenges of Theming Your Airbnb
- Investment of Time and Money Depending on how elaborate the theme is, creating a themed space can require significant time and financial investment. Decorations, themed furniture, and any interactive features or props all come at a cost. Additionally, if you plan on rotating themes seasonally, this will require even more investment and consistent effort to update the space to reflect the latest holiday or event.
- Niche Appeal While some guests may love the idea of a themed Airbnb, others may find it off-putting if it’s not their style or the timing doesn’t align with their travel plans. If your Airbnb is too niche, you may inadvertently limit your guest base. It’s essential to strike a balance between offering a themed experience and keeping your property versatile enough to attract a wide range of guests when the theme isn’t relevant.
- Maintenance and Cleaning Themed decorations and props often mean more upkeep. Items can wear out quickly, especially if they are heavily interacted with by guests. From broken décor to seasonal items that need constant refreshing, the maintenance aspect can become a logistical headache, particularly if you’re managing the property remotely.
Should You Theme Your Airbnb?
When deciding whether to theme your Airbnb, consider your location, target market, and budget. Properties in tourist-heavy areas, particularly those near popular holiday destinations or event venues, are ideal for theming. For example, if your property is located near a Christmas market or a Halloween event, seasonal theming can give your Airbnb the edge. Likewise, destinations that see a spike in tourism for specific festivals, sporting events, or cultural celebrations could benefit from a corresponding theme.
However, if your location has steady bookings year-round, a neutral yet stylish design might make more sense. In that case, rather than fully committing to a theme, you could offer subtle touches that nod to holidays or events—think a well-placed pumpkin for Halloween or a festive wreath during December. This approach offers flexibility while still capturing some of the magic that a themed Airbnb can bring.
Tips for Successfully Theming Your Airbnb
- Know Your Audience – Consider what will appeal most to your target guests. Are they families, couples, or groups of friends? What events or holidays might they be travelling for, and how can your property enhance that experience?
- Keep it Flexible – If you’re hesitant to commit fully to one theme, choose one that can be easily adapted throughout the year. Neutral furniture with seasonal or event-specific accessories can allow you to easily switch themes without overhauling the entire space.
- Create Instagram-worthy Moments – Today’s travellers love a photo opportunity. Consider adding a statement feature in your Airbnb that guests will want to photograph and share on social media, whether that’s a themed mural, an interactive prop, or a standout piece of décor.
- Set a Budget – Theming doesn’t have to break the bank. Set a budget for your décor and shop wisely, perhaps opting for reusable or multi-purpose items where possible.
- Test It Out – Start small. Try theming your property for one holiday or event and monitor guest feedback. This can help you gauge interest and determine whether it’s worth expanding on this concept for future dates.
So, should you do it?
Theming your Airbnb for holidays or events can be a great way to increase bookings, create memorable guest experiences, and stand out from the competition. However, it’s important to carefully consider the investment and target market. Whether you fully commit to a specific theme or add seasonal touches here and there, the key is to offer something unique while ensuring it enhances your guests’ stay rather than overwhelming it.
If you’re ready to make your Airbnb more than just a place to sleep, theming for holidays or events might just be the creative edge you need to boost your bookings!
